Maria brings to clients more than 20 years of experience in marketing, strategy, and research, with a deep expertise in the K-12 education sector. As President of MMS Education, she leads the company’s strategic vision—driving growth, strengthening client relationships, and expanding the firm’s impact in the education marketplace. Maria combines a passion for data-driven insights with a strong business mindset, helping education organizations translate research into actionable strategies.
Since joining MMS in 2020, Maria has played a pivotal role in positioning the company as a trusted advisor to K-12 organizations, EdTech firms, and educational publishers. Her leadership is marked by a collaborative, forward-thinking approach and a commitment to delivering innovative solutions that align with client goals.
Specific expertise includes:
- Leadership and growth strategy: Business development, client engagement, partnership expansion, and strategic planning.
- Comprehensive Research Expertise: Proficient in quantitative (e.g., surveys, pricing analysis), qualitative methods (e.g., focus groups, interviews, user panels), and mixed methods (e.g., competitive analysis, marketplace trends, product strategy) to gather actionable insights.
- Sales and Marketing Enablement: Supports go-to-market strategies through case studies, pricing/barrier research, message testing, and pilot program development.
Maria graduated from Fordham’s Gabelli School of Business with a dual degree in Marketing and Information Systems and was inducted into the Beta Gamma Sigma business school honor society.
When not happily engrossed in data, Maria enjoys watching baking and British TV shows, completing word puzzles, and reading a good book, and also volunteers extensively for youth and community grassroots organizations.