Our Work | National Constitution Center

The National Constitution Center (NCC) brings the Constitution to life for visitors to its renowned museum and for teachers and students through its free high-quality non-partisan educational resources.

In addition to offering in-person educational programs to learners of all ages, the National Constitution Center (NCC) also provides online opportunities to students through its Classroom Exchanges, in which classes interact directly with other classes around the country to discuss a constitutional issue that matters to them. When COVID-19 forced schools to close, the NCC paused interactive Classroom Exchanges and introduced the Scholar Exchanges program: free live online lessons for middle and high school students covering key constitutional topics. These weekly forums feature distinguished guest scholars to guide interactive discussions with students about constitutional issues.

The NCC reached out to MMS to help expand awareness and engagement efforts with social studies teachers and to build strategic alliances to grow its thought leadership with school and district leaders.

What we did.
  • Developed and executed a multi-channel educator outreach, awareness, and engagement strategy, adapting messaging for each of the NCC’s distinct target audiences: middle and high school civics/social studies teachers, and middle and high school principals.
  • Created and promoted an “Educator Mixer” program, inviting educators to discuss civic education and become acquainted with the NCC’s free resources for teaching constitutional topics.
  • Developed a regular cadence of email campaigns promoting Scholar Exchanges and highlighting popular topics and expert speakers; also advised on list segmentation.
  • Managed a monthly promotional calendar, developing or advising on timing and content for organic social posts, custom audiences for social ads, paid search, and multiple sponsorship opportunities.
  • Recruited new members for the NCC’s Teacher Advisory Council (TAC) and encouraged TAC members to become advocates, developing a comprehensive social media toolkit with tips, best practices, and sample posts and graphics to guide TAC members on promoting the NCC’s educational programs.
  • Identified influencers and potential partners for the NCC and facilitated conversations to develop these strategic relationships.
Outcomes.
As a result of our partnership efforts, the National Constitution Center has expanded its reach in multiple ways:
  • Saw an average of 100-200 registrants attend their weekly Scholar Exchanges program, with sessions covering the most popular topics and featuring expert speakers typically getting 350-600 registrants.
  • Launched and grew the Teacher Advisory Council to more than 250 members nationwide.
  • Enhanced email marketing efforts to deliver a 20% open rate and up to a 3% click-through rate.


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